New Communication Branding
New Communication Branding
New Communication Branding
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Branding

Strategic Branding for Market Growth & Global Reach

What is Branding & Why It Matters

Your Brand is Your Most Valuable Business Asset

In today’s market, where there are many businesses and competitors, having only quality products and services is no longer enough to ensure success. The winning companies are the ones which speak with clarity.

At New Communication, we look beyond nice looking design. We think of branding as a strategic financial tool that is aimed to resolve serious business problems: differentiation, customer loyalty, and equity in the long time.

A strong brand does more than look good. It creates:

Clarity

It defines who you are, what you stand for, and what makes you unique. It's your North Star, guiding every decision.

Connection

It builds emotional bonds with your customers, turning simple transactions into meaningful relationships.

Credibility

It establishes trust and authority in your industry, positioning you as an expert and a reliable partner.

Growth

It drives customer loyalty, increases your market value, and provides a clear path for business expansion.

Strategic Branding Services

A Complete List of Branding Services

We provide a framework to build, manage, and evolve your brand.

Our process is designed to align your internal culture with your external image, ensuring consistency across every brand touchpoint.

Brand Strategy & Positioning

The plan to your brand success. We establish your mission, vision, values, gap in the market and positioning so that you do not take any action that is not in line with your objectives.
  • Brand Audit, Target Audience Analysis, Positioning, Mission, Vision & Values, Brand Architecture

Brand Identity & Visual System

This is what makes your brand immediately well known. We ensure that a great logo made with adaptive design systems, will work and show great in a mobile screen, a car fleet, or even a company headquarters facade.
  • Logo Design, Visual Identity System (Colours, Typography), Brand Guidelines, Corporate Photography

Brand Creation & Rebranding

It is time to change when your image does not correspond to your reality and your market any longer. We find the balance between re-inventing and rebranding heritage brands to ensure you don't feel stranger to your clients.
  • Brand Refresh/Rebrand, Corporate Identity Applications

Naming & Messaging

We create the names that are memorable and a brand voice that is hard to forget. Tone of voice, supports your brand with a particular personality that will appeal to your particular audience
  • Brand Naming, Tagline Development, Brand Voice & Tone, Key Messaging.

Our 9 Step
Branding Process

1. Market & Competitor Analysis: Researching the market, identifying trends, and analyzing competitors to find your unique space.

2. Target Audience Understanding: Getting into the minds of your ideal customers to understand their needs, desires, and pain points.

3. Defining Your Brand Identity: Developing your core brand strategy, including positioning, key messages, and customer personas.

4. Highlighting Core Advantages: Translating your unique features and benefits into compelling emotional and logical value propositions.

5. Creative Strategy: Setting the creative direction, tone of voice, and visual style that will guide all design and communication.

6. Creative Research: In-depth exploration of visual and verbal elements to ensure authenticity and differentiation.

7. Concept Idea Generation: Developing initial design concepts and proposals for your brand's core elements and applications.

8. Solution Development & Refinement: Evolving the chosen concept into a final, polished solution, incorporating detailed feedback.

9. Quality Control & Evaluation: Final checks and testing to ensure the brand is ready for a flawless launch and long-term success.

Case Studies

Our Branding Projects

Browse our recent branding projects to see how we've helped businesses just like yours.

Mpoumpas Website

Mpoumpas Website

Branding SEO Web dev
Show project
Melinda Topika Melia

Melinda Topika Melia

Branding Packaging Design Strategy
Show project
Kakias Branding

Kakias Branding

Branding Packaging Design Strategy
Show project
Mevgal MyTsai & Chocola

Mevgal MyTsai & Chocola

Packaging Design Strategy
Show project

Why Partner with
New Communication?

New Communication has over 30 years of experience in the branding sector with numerous clients and a proven record of successful profitable projects.

In the modern world of competitive business, what counts the most is a good brand.

As an experienced & awarded branding agency, we know the specifics of the Greek & European retail market. We work with decision-makers who know that branding is an investment to their business. 

Awards & Honors

Our project's honors and awards.

Ready to Build Your Brand?

Let's create something remarkable together.

Let's Talk