Awarded Wines
For Lidl, we designed the packaging for a new range of monovarietal wines, Syrah, Merlot, and Chardonnay. Our agency was responsible for the full packaging design, including illustration, label design, and art direction.
The goal was to create wine labels that could position Lidl wines as elegant, trustworthy, and great value for money, appealing to consumers who appreciate premium design without premium prices.
The strategic challenge was to use the packaging to communicate sophistication and quality, thereby changing consumer perception of the product’s value.
Elevate Perception: Design a label that is minimal and elegant, positioning the wine to visually challenge more expensive, premium competitors.
Establish Value: Conduct wide market research to identify the competitive opportunity and create a design that anchors the wine as an excellent, yet affordable, option.
Create Meaningful Distinction: Infuse the design with a unique narrative to connect the product to its place of origin (Greece) and enhance its authenticity.
The strategic challenge was to use the packaging to communicate sophistication and quality, thereby changing consumer perception of the product’s value.
- Minimalist & Elegant Design: We selected a clean, expansive white label and premium typography, allowing the unique illustration to be the singular focus of high-end wine branding.
Unique Endemic Illustrations: The key differentiator was the hand-drawn illustration on each bottle, which depicts a unique characteristic of the wine’s production area.
Merlot 2014: Features the Kraspedoti Peloponnese Turtle.
Syrah 2015: Features the Galani Lykaena of the Peloponnese.
Chardonnay 2015: Features the Greek Stickleback of the Spercheios River.
The final design concept is minimal, elegant, and contemporary, with hand-drawn illustrations of endemic species from each wine’s region of origin.
The project was a success, not only in the marketplace but also within the global design community.
iF DESIGN AWARD 2017 Winner: Our work was recognized among more than 5,500 submissions from 59 countries. The series was distinguished and awarded in the Packaging / Beverages category by a 58-member jury of independent global experts for the unique simplicity of its design.
Premium Positioning: The elegant and simple design successfully elevated the brand’s image, helping to establish Lidl’s wines as trusted, high-quality choices.