Dryfo Website
New Communication partnered with Dryfo (Menexopoulos) to execute a comprehensive digital transformation, encompassing branding design, website development, and a powerful SEO strategy for their Nuts and Dried Fruits business.
The goal was to establish a global digital presence that not only looked premium but actively functioned as a top-tier salesperson, consistently generating high-quality B2B leads.
Dryfo’s goal was to expand its presence in Greece, the EU, and global markets by positioning itself as a reliable supplier for bulk, wholesale, and private label nuts and dried fruits.
The brief called for a clear and modern website, with enticing product visuals, simple information architecture, and strong calls-to-action to maximize contact form submissions and enquiries.
SEO was critical to ensure visibility for high-value B2B keywords in competitive international markets.
The challenge was to build a digital platform that sells. Unlike a standard e-commerce site, Dryfo’s website needed to function as a B2B sales channel, converting visitors into qualified leads. That meant combining:
A strong brand identity and appealing product presentation (so the products look premium and desirable).
Global SEO Execution: Our strategy combined technical SEO and high-value content targeting:
- Market Keywords: We aggressively pursued high-value B2B terms such as “bulk,” “wholesale,” “private label,” and the equivalent Greek terms (“χονδρικη”).
- Geographic Reach: The campaign was meticulously optimized to capture traffic from target B2B markets in Greece, the European Union (EU), and the United States (US).
Conversion-Focused Design: We developed a clear, appealing website design with a structured information architecture, ensuring products look enticing and high-quality. We implemented a clear Call-to-Action (CTA) strategy across the site to maximize contact form submissions and leads.
The project delivered outstanding business results:
Proven Lead Generation Success
The combination of design and SEO has been highly effective in delivering a steady pipeline of new business:
- The website has brought in over 1,500 qualified leads who have contacted and filled out a form for an enquiry or offer in recent years (according to client data).
- The domain currently ranks for 1,200 Keywords Worldwide, with 507 keywords in US. 31% of traffic from the US, 6% UK, 6% AU, 6% GR, plus visibility across CA, IN, ES, and UAE.
- Top positions in Google for critical B2B keywords in Greece, EU, and US.
- A conversion-focused website with clear CTAs, which transformed Dryfo’s online presence into a salesperson that works 24/7.
This project demonstrates New Communication’s expertise in creating a powerful synergy between appealing brand design, high-conversion architecture, and performance-driven SEO, delivering a measurable return on investment for global B2B clients.
