We Turn Groceries into Growth: Strategic Branding & Packaging for the Greek, Balkan & European Market
Why Food & FMCG Needs Specialized Branding
The food and FMCG industry is one of the most competitive markets in the world. Products fight for consumer attention in just a few seconds.
For 36 years, New Communication has specialized in transforming food and beverage products into Fast-Moving Consumer Favorites.
We understand the unique pressure of the retail environment, the need for deep consumer trust, and the complexity of the Hellenic supply chain.
With our deep experience in the FMCG sector, we are a leading branding agency for Food & FMCG companies. We create brand experiences that win on the shelf and drive repeat purchase.
In the food sector, the consumer’s decision happens in an instant. A single glance at a crowded supermarket shelf is the moment of truth.
We help you overcome the unique challenges of the Greek, Balkan & European Market:
- We create designs that communicate freshness, quality, and heritage in a split second, establishing crucial consumer trust immediately.
- We ensure your packaging is optimized for various retail formats, from the local mini market to major chain distributors, guaranteeing efficient movement off the shelf.
- With decades of local experience, we navigate Greek and EU food labeling regulations seamlessly, ensuring your packaging is compliant and avoids costly mistakes.
- Digital Integration: Your packaging is a gateway. We design it to integrate with your digital strategy (QR codes linking to recipe SEO pages) to keep your brand top-of-mind long after the purchase.
We provide end-to-end solutions tailored to the unique needs of food and FMCG companies. From strategy and packaging to digital marketing and retail growth, we make sure your brand connects with consumers and thrives in competitive markets.
Browse our recent FMCG projects to see how we've helped businesses just like yours.
For over 36 years, we’ve been helping food and FMCG brands grow from ideas into market leaders.
Our team combines deep knowledge of the Greek FMCG landscape with experience in building export-ready brands that compete internationally.
As a full-service agency, we cover every step, from brand creation and packaging design to digital marketing and SEO, always ensuring consistency and results across all touchpoints.
We understand the unique demands of the Greek consumer, allowing us to build export-ready brands and navigate local retail difficulties.
Crucially, our proven track record demonstrates that we build more than just beautiful designs. We build brands that lead on the shelf, deliver repeat purchase, and achieve commercial success across multiple food categories.
Partner with the Food & FMCG branding experts who understand both the Greek and International market and consumer behaviors.