New Communication Branding
New Communication Branding
New Communication Branding
Back

Retail & E-commerce

We Help Retail & E-commerce Brands Grow, Stand Out, and Sell More.

From Click to Checkout:
Strategic Branding, UX/UI, and Performance Marketing for Retailers

Why Retail & E-commerce Branding Matters

The retail and e-commerce landscape has never been more competitive. Consumers have endless options, short attention spans, and rising expectations

At New Communication, we help retail and e-commerce businesses create clarity, consistency, and growth. Whether you’re a physical retailer adapting to omnichannel strategies or a digital-first e-commerce brand, we make sure your brand wins attention, trust, and sales.

The Omnichannel Gap:
The New Retail Challenge

Your customer expects a single, consistent experience. Inconsistent branding, slow websites, and disjointed digital marketing strategies bleed profits. 

We solve the three critical challenges facing modern Greek, Balkan & European retailers:

  1. The Trust Deficit: We ensure the brand promise, service level, and visual identity are identical whether the customer is walking into your physical storefront or browsing on their mobile phone.
  2. The Traffic & Conversion Optmisation: A beautiful website is useless if customers can’t find it on google or easily navigate with in the website. Your e-commerce experience must be flawlessly engineered for speed and conversion.
  3. The Data Gap: Retail strategy must be driven by data. We connect your physical and digital metrics to measure true Customer Lifetime Value (CLV) and optimize ad spend & SEO budget where it counts most.

Our Services for Retail & E-commerce Brands

We offer an integrated approach to help retail and e-commerce brands succeed at every stage.
We define your retail positioning and ensure your brand works everywhere.

Strategy & Consulting

Market entry strategy, target audience profiling, and defining your Unique Selling Proposition (USP) against local and international competitors.

Branding

Creating flexible visual identities that scale across physical store signage, product tags, social media ads, and website interfaces without losing impact.

E-commerce Website Development

Building robust, scalable e-commerce platforms designed for high traffic and rapid product assortment updates.

E-commerce SEO

Ensuring category pages (CLPs), product listing pages (PLPs), product pages (PDPs) and site architecture are fully optimized, target the correct keywords and are appearing high on SERPs. As a result the website can outrank competition, capture high-intent organic traffic and turn visitors into customers.

UX/UI Design & Testing

Focused on Conversion Rate Optimization (CRO). We simplify navigation, speed up load times, and optimize the mobile checkout process to minimize cart abandonment.

Performance Marketing

Data-driven Paid Search (Google Shopping, Performance Max) and Paid Social campaigns designed to drive online sales and increase foot traffic to your physical locations (local GEO targeting).

Print & Packaging

Designing branded D2C packaging (boxes, stickers, folders) that transforms the delivery experience into a moment of brand delight and encourages repeat purchasing.

Retail/Store Branding

n-store signage, visual merchandising, and point-of-sale (POS) materials that reinforce the online brand aesthetic.

Ready to Be the Next Retail Success Story?

For over 36 years, we’ve been helping retail and e-commerce businesses succeed by combining strategic thinking with creative execution

Our team understands the challenges of both physical and digital retail, and we provide end-to-end solutions, from branding and packaging to websites and performance marketing.

We understand the unique demands of the Greek, Balkan & European consumer, allowing us to build export-ready brands and navigate local retail pressures.

We don’t just create campaigns; we build brands that people notice, trust, and return to.

 

Awards & Honors

Our project's honors and awards.

Ready to Build Your Brand?

Ready to transform your retail or e-commerce business?

Let's Talk

When the shelf and the screen are your battleground, you need a partner with a proven track record. Partner with the experts who understand both the shop floor and the online cart.