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Branding Methodology

Our Methodology:
A Proven Path to a Powerful Brand

At New Communication, we don't believe in guesswork.

Our methodology is a refined, step-by-step process designed to build brands that are not only visually stunning but are strategically positioned for success.

We guide you through every stage, ensuring a collaborative and transparent journey from initial idea to market launch.

Phase 1: Brand Foundation & Discovery

We meticulously research your market, analyze your competitors, and immerse ourselves in the minds of your audience.

This phase is all about understanding the landscape, so we can define your unique place within it.

Brand & Market Research

We conduct an in-depth analysis of your industry, the competitive landscape, and the brands that exist within it, both in Greece and internationally.

Target Audience Research

We get inside the heads of your target audience. We define their beliefs, thoughts, and how they interact with your products. Our goal is to understand their current perceptions, needs, and expectations.

Identity Clarification

We develop your core identity, including your Key Message, Brand Positioning, and Brand Strategy. This is where we define the distinct, unique difference that will set you apart.

Phase 2: Brand Strategy & Creative Direction

With a solid foundation in place, we define the creative direction.

This phase translates our research into a clear, actionable plan for your brand’s visual and verbal identity.

Defining Brand Benefits

Most brands have both emotional and functional benefits. We translate your key features into practical, compelling benefits for your customer. We determine what you want your audience to feel and experience beyond just your logo.

Creative Strategy

We establish your brand’s creative direction, guiding the development of your visual identity. This strategy defines the tone, style, and core message for all future applications and brand assets.

Phase 3: Brand Conceptualization & Development

This is where the ideas come to life.

We explore creative concepts and develop them into tangible proposals, ensuring everything aligns with your new strategy.

Creative Research

We evaluate the function, appearance, materials, and production methods for your brand elements. We analyze your strengths and weaknesses, to ensure our concepts are unique and effective.

Concept Creation

We develop the initial design concepts and proposals for your brand's key touch points. These are the conceptual blueprints for the final design, covering everything from your logo to the color palette of your brand.

Phase 4: Brand Refinement & Delivery

The final stage is all about perfection.

We refine your chosen concept and prepare it for production, ensuring every detail is exactly right and you have all the tools you need for success.

 

Finalizing the Solution

Most brands have both emotional and functional benefits. We translate your key features into practical, compelling benefits for your customer. We determine what you want your audience to feel and experience beyond just your logo.

Creative Strategy

We establish your brand’s creative direction, guiding the development of your visual identity. This strategy defines the tone, style, and core message for all future applications and brand assets.

Creative Strategy

We establish your brand’s creative direction, guiding the development of your visual identity. This strategy defines the tone, style, and core message for all future applications and brand assets.
Case Studies

Our Branding Projects

Browse our recent branding projects to see how we've helped businesses just like yours.

Why Partner with
New Communication?

With over 30 years of experience in the industry, our team brings a wealth of knowledge and expertise to every project.

Branding is more than a logo. It’s the soul of your business.

In today’s competitive landscape, a strong brand is your most valuable asset. It’s the emotional connection you build with your audience, the promise you make, and the story you tell. It’s what makes you memorable, trustworthy, and ultimately, successful.

A powerful brand gives you an undeniable edge. It’s the reason customers choose you over a competitor, the force that inspires loyalty, and the foundation for sustainable growth.

Awards & Honors

Our project's honors and awards.

Ready to Build Your Brand?

Let's create something remarkable together.

Your brand has a unique story waiting to be told. It’s time to transform your vision into a powerful brand that captures hearts and dominates the market. We’re ready to help you every step of the way.