Melinda Topika Melia
For Melinda, one of Greece’s largest honey producers, we designed a special packaging series dedicated to local honeys from across the country.
This range celebrates the purity of untouched landscapes and supports small local beekeepers, with each jar telling the story of its origin through vibrant illustrations of iconic landmarks and natural scenery.
Melinda, one of the largest honey producers in Greece and the Balkans, wanted to launch a premium series of honeys collected from pristine local regions across Greece.
The vision was to support small producers, highlight the purity of untouched landscapes, and bring authentic regional flavors to consumers in Greece and abroad.
The main challenge was to create a cohesive packaging family that could showcase both the authenticity of each local honey and the diversity of its origin.
Each jar had to reflect the unique character of the area it came from. For example, Kefalonia’s thyme fields or Olympus’ wildflowers, always remaining recognizably part of the same product line.
We developed an elegant packaging design featuring illustrated landscapes and landmarks from each region.
By using warm, pastel earthy tones and natural motifs, we created a friendly, artisanal look that communicates purity and connection to nature.
The result was a visually striking series that elevates honey from a daily staple to a collector’s delight, standing out on shelves and strengthening Melinda’s positioning as a leader in authentic Greek honey.
